Privacy Policy
Effective Date: July 5, 2026
1. Introduction and Scope
This Privacy Policy describes how we collect, use, and disclose your personal and business information when you visit our website, request pricing quotes, or interact with our commercial heavy equipment sales platform. By using our services, you consent to the data practices described in this statement.
2. Information We Collect
We collect information that identifies, relates to, or describes your business entity or you as an individual representative of your company.
- Directly Provided Data: Commercial contact information including your full name, job title, business email address, corporate phone number, company name, corporate physical address, and specific equipment requirements or fleet needs.
- Transaction and Inquiry Data: Information related to your machinery quotes, downloaded inspection reports, preferred financing structures, or shipping and logistics requests.
- Automated Technical Data: IP addresses, browser types, device identifiers, operating systems, and behavior patterns on our site collected via cookies and tracking pixels.
3. How We Use Your Information
We utilize your corporate and personal data strictly for professional, commercial purposes, including:
- Generating, processing, and delivering accurate pricing quotes for heavy machinery.
- Facilitating the secure download of third-party or internal machine inspection reports.
- Communicating logistical updates, freight estimates, and transaction documents.
- Optimizing our advertising campaigns and tracking conversion data within Google Ads.
- Preventing fraudulent activities, unauthorized access, and maintaining platform security.
4. Cookies, Analytics, and Behavioral Advertising
We use standard tracking mechanisms (cookies, web beacons) to enhance user experience and analyze site performance. We leverage Google Analytics to understand traffic flow and Google Ads conversion tracking to measure marketing efficiency. You can manage or disable cookies through your individual browser settings; however, certain site functionalities (like form submissions) may be impacted.
5. Data Sharing and Third-Party Disclosures
We hold your corporate data in strict confidence. We do not sell, rent, or trade your business information to third parties for marketing purposes. We share information only with trusted service providers necessary to complete commercial transactions:
- Heavy equipment transport and freight brokers (to calculate delivery costs).
- Certified commercial equipment financing and leasing partners (upon your explicit request).
- Legal, regulatory, or law enforcement bodies if required to comply with federal or state statutes.
6. Data Security and Retention
We implement industry-standard administrative and technical security measures designed to protect your data from unauthorized access or alteration. We retain commercial inquiry data for as long as necessary to fulfill the business relationship or comply with legal retention requirements.
7. Contact Information
For inquiries regarding this policy, please contact our privacy compliance officer at legal@wisconsinhes.com.